I recommend Roku to people who don’t want to pay for an Apple TV because the UI is very simple and easy to use. It’s just an app grid. My parents weren’t able to figure out how to use Fire TV or Android/Google TV because it throws too much at them making it difficult to find what they are looking for. I also dislike that a lot of the content recommendations are for services I don’t pay for, which makes them useless and nothing but ads.