The market for people who NEED printers is shrinking. Last concert I went to I had the QR code ticket in my phone, I havent printed map directions in at least 15 years and I literally cannot remember the last item I needed to print at home.
But they also cant say “Oh well, we had a good 30 year run with home printers” they have to keep making more than last year, so they have to get increasingly predatory.