I’d recommend avoiding Google for web searching. Duckduckgo has been a good alternate for me for about 5 years now. I’ve heard that Bing is a good alternate, even though its a Microsoft service. ChatGPT is also a good option to compliment web searches, though I’d recommend getting a second result from another service if looking up an answer to a question, but when doing general questions/suggestions it can outperform a web search in both detail and ability to refine/filter.
Google is just a ranked ad delivery service based on an abused and gamed SEO system, it’s fucking awful for delivering useful links.
There used to be a search engine called Dogpile that would aggregate results from a bunch of other search engines (so you’d see like, the top 5 or 10 results from each of the other engines), which was actually really rad for a long time. (It looks like they’re still around, but are just a shitty normal search engine, now.)
It’d be neat to have something like that again, especially if it excluded sponsored links and highlighted results that were shared in the “top” results from more of the other services (and let you specify which search engines it was aggregating from).
I think Hotbot did that back in the 90’s, and it’s relaunched (well, the name and domain have been put to use again) as a privacy focused search that combines an AI style question/answer style system as well as traditional link list result. www.hotbot.com
For those willing to pay. Kagi has been a total breath of fresh air.
I rarely have issues with content farms taking up the first page of results, all the Google search operators (at least the ones i relied on) with consistently again, you can block and/or weight results (no shitty pintrist results). It took me a while to come to grips with paying but so far it’s been very worth it.
Disclaimer: i have only been using it for about 2 or 3 months.