Their business strategy is built on top of assumption they won’t. They don’t want this door opened at all. It was a great deal for Google to buy Reddit’s data for some $mil., because it is a huge collection behind one entity. Now imagine communicating to each individual site owner whose resources they scrapped.
If that could’ve been how it started, the development of these AI tools could be much slower because of (1) data being added to the bunch only after an agreement, (2) more expenses meaning less money for hardware expansion and (3) investors and companies being less hyped up about that thing because it doesn’t grow like a mushroom cloud while following legal procedures. Also, (4) the ability to investigate and collect a public list of what sites they have agreement with is pretty damning making it’s own news stories and conflicts.