So… they are a non-profit (as they initially were) or a public research lab then. That would perfectly fine to say the path that they chose and so happen to make them unbelievably rich, is not viable.
They don’t have a business if they can’t legally make profit, it’s not that hard. I’m sure people who are pursing superhuman intelligence can figure out that much, if not they can ask their “AI” some help to understand.