I mean, their goal and service is to get you to the actual web page someone else made.
What made Google so desirable when it started was that it did an excellent job of getting you to the desired web page and off of google as quickly as possible. The prevailing model at the time was to keep users on the page for as long as possible by creating big messy “everything portals”.
Once Google dropped, with a simple search field and high quality results, it took off. Of course now they’re now more like their original competitors than their original successful self … but that’s a lesson for us about what capitalistic success actually ends up being about.
The whole AI business model of completely replacing the internet by eating it up for free is the complete sith lord version of the old portal idea. Whatever you think about copyright, the bottom line is that the deeper phenomenon isn’t just about “stealing” content, it’s about eating it to feed a bigger creature that no one else can defeat.