with the amount of money they apparently had available to spend on this little jolly, it's absolutely incredible how much they fumbled things by trying to force their way in instead of asking nicely
if they just hadn't done exclusives, and had instead relied on their decreased split to offer lower prices, while chucking in the odd free game, they'd probably be a lot closer to the 50% of revenue they were hoping for when they started
valve is actively abusing their monopoly by preventing epic from offering the same product(s) at lower prices in their storefront, and their customer base are happy about it because of thoroughly epic pissed everybody off with their opening move