Well first of all, I don’t personally think evil even exists.
Secondly, I don’t think these people are any more or less “evil” than the rest of us. They just operate on a much larger scale that affects many more people. If any of us normal folk would be put under equivalent level of scrutiny as these guys with journalists combing thru our every social media post and paparazzis following us around combined with the intention to dig up dirt and contribute to the negative narrative that sells better than a positive one, we’d all look like them. Most people don’t like Gates, Musk or Zuck because that’s the conclusion they’ve independently arrived at. It’s how they’ve been told to think by the media.