Some reason? I’m going to go for money, the reason is money. Humans have an incredible tolerance for advertisement right now and the majority of people (sorry, lemmites, I know you feel different, but if you think your views are widespread think again) are becoming accustomed to subscribing to a variety of streaming services. If you have capital and know anything about advertising, this is a cash grab for you. A lot of content can be produced quite cheaply now.