That article really rubbed me the wrong way. It was a bunch of marketing people basically saying “privacy isn’t all it’s cracked up to be because it doesn’t make poor people rich” and “you’ll ruin the ability of small businesses to thrive if you don’t allow them to base their businesses on intrusive mass surveillance.”
The arrogance is astounding. If you can’t start a business without invading my privacy, you should rethink your business model. Just because surveillance marketing makes finding customers easier, doesn’t make it right. This part in particular is absurd:
Privacy can be, in some sense, a problem of the privileged. We know of no rigorous study showing that toughened digital marketing privacy policies produced tangible economic benefits for anyone, let alone lower-income consumers.
No, privacy is a problem for all of us, not just the privileged. To suggest otherwise is a deflection. It’s not always just about economics, even the working class have other things we value.