You’re right but IMO that part of the article that you highlighted should be the news, not the “we should make Musk do something”.
Musk is a billionaire that thrives on attention so any form of headline that cites his name is playing his game.
Twitter is a company with investors. They should be accountable to what happens in their domain. And not by having their wrist slapped because – for the nth time – something bad happened. Media should be saying by now that Twitter is a bad place. Like they did with other social networks before.