I mean everyone knows that the answer to whether they’d live to do this is “yes”, but you don’t have to guess. They pretty much say ‘yes we’re planning it’ in PR doublespeak:
Logitech’s stance is “the mouse mentioned is not an actual or planned product but a peek into provocative internal thinking on future possibilities for more sustainable consumer electronics.”
So… They’re not planning to make it but they’re investigating the market possibility of selling it? Golly PRtalk is rough.
Luckily the CEO comes in hot again for us. Besides comparing the Morse to a Rolex he has this to say:
I’m going to ask this very directly. Can you envision a subscription mouse?
Possibly.
And that would be the forever mouse?
Yeah.
So you pay a subscription for software updates to your mouse.
Yeah, and you never have to worry about it again, which is not unlike our video conferencing services today.
But it’s a mouse.
But it’s a mouse, yeah.
I think consumers might perceive those to be very different.
[Laughs] Yes, but it’s gorgeous. Think about it like a diamond-encrusted mouse.