There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

NeoNachtwaechter ,

However, the rise of fake reviews is a growing concern. […]
1.3 million reviews were flagged as fraudulent and subsequently removed.

Falls short…

That amount of fake reviews has been created by businesses, too. It is one more way how businesses react to reviews.

After you received a bad review, buy yourself 1000 good ones to polish it all up. If your competitor gets good reviews, throw some bad ones at him.

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