Very low cost of entry ($30-40), mesh capability for redundancy, and its on fairly accessible public bands although it occupies a specific part of it. Also it comes with end to end encryption.
It’s just a far more cost effective solution compared to having a CB radio, where you’d need to be licensed to have certain features or to communicate on VHF/UHF etc. You also wouldn’t need to learn any sort of HAM based etiquette to operate these devices.
Although if you need the extra capability, like voice comms, and want the flexibility that comes with HAM you can also incorporate these into that system.