I think the persistent borderline spam-posting about this, coupled with exclusively linking to your own site, is triggering a negative response from some/many people.
You offer nothing about this tech or topic, only links taking people away from Lemmy and on to your site. If you want to spread the word, you should actually write something in your Lemmy posts explaining what it is, why to use it etc. to get people interested, and then they can take a deep dive on your site if they want. Currently your posts are too low effort with just links and not a single word attached.