I feels like they either badly copy (see Gemini) or don’t think about what they’re offering (see Stadia’s busted business model) they’re content to milk the existing services they’ve already got and make them worse by cramming in more ads (see YouTube, Google’s search result pages) and they cut out or dictate the web through their monopolies (see AMP and Chrome) rather than working with other parties to make good products.
They feel like Hooli in Silicon Valley, basically the definition of a fat tech giant who doesn’t do any innovation of their own.