In economics, capital goods or capital are “those durable produced goods that are in turn used as productive inputs for further production” of goods and services. […] Capital goods can also be immaterial, when they take the form of intellectual property. Many production processes require the intellectual property to (legally) produce their products. (From Wikipedia)
The bill in OP is about turning a person’s likeness into capital. It will allow famous people to extract a rent from society. IE get free money at the expense of everyone else.
You should start to read about all the others as well.