I think existing fraud laws would just cover cases where someone tries to sell the fake as if its the real thing.
For instance let's say i made an AI replica of Arnold Schwarzenegger and put it in a movie. If i said "come see my movie with Schwarzenegger in it" then that would be fraud, but if i said "come see my movie with a replica of Schwarzenegger in it" then that wouldn't be fraud.
Or at least that's what i think is correct, but IANAL