I do a moderate amount of work with Intel, and I’d say the problem is not that the people are “shit”, it’s that their bureaucracy is so messed up. You have the people that actually engaged with their customers (support and sales), who marketing largely ignores, and marketing makes up stuff that isn’t in sync with the field guys, but that’s hardly a problem because the development executives then go off on their own “cool” ideas, without any buy in or anything from support, sales, or marketing. This has real impact, but then you have some middle managers spooling up side projects with like a dozen dedicated people each, adding another indirection of effort totally disconnected from any business capability.
So end result is you have an admittedly qualified team toiling away on a project that there’s just no way a potential customer will even hear about, working on problems that someone “imagined” that a customer never had, or is trivially solved in the industry already, but they don’t have the experience to know that. Even when the work is good and people might want it, it’s still doomed to obscurity because there’s such a disconnect between the engineers and any actual communication with potential customers.