If you watch these companies they all want to be tech giants when they have no reason to do so. They hire tech execs from the giants thinking they’ll make some great business hybrid withithe help of the tech execs,but you know what? Sometimes a brick is just a brick.
Two things happen, the tech execs lead them on a wild goose chase since they have no idea how to function in a different industry and people get fired, or the CEO is scared and ignores the suggestions to follow the same thing every other company does and people get fired