They don’t care. At the moment AI is cheap for them (because some other investor is paying for it). As long as they believe AI reduces their operating costs*, and as long as they’re convinced every other company will follow suit, it doesn’t matter if consumers like it less. Modern history is a long string of companies making things worse and selling them to us anyway because there’s no alternatives. Because every competitor is doing it, too, except the ones that are prohibitively expensive.