Those companies are out to make as much money as possible, and I think the simplest explanation is they’re just better at predicting what a stock will do than just one person.
They may well have an entire team of people studying one company, to work out if they are worth investing in.
As for the options guys, anyone taking what they’re doing as gospel is an idiot, there are some spectacular examples on Wallstreetbets of people losing a fortune on options.