It’s all much more simple than people think it is. I hate ads, I know I hate them and I generally ignore them. But if I need something, the ads with that in are the ones I notice. Like when you buy a car and start seeing the same car everywhere.
That’s all the general stuff ads, some are crap, some are funny, etc.
Then there’s the top level brands, the big guys with the huge budgets. They advertise to say to the world “we are the biggest and best and don’t you forget it!”
If they stopped, it wouldn’t take long for their biggest competitor to take the lead in market share. And getting it back is almost impossible unless the ground is once again conceded.
So yes, advertising does work. But not really in the way we think it does. Which is why I despise it so much, because it wouldn’t work if we weren’t so busy and preoccupied with all the day to day stuff we are forced into.
We are lab rats, scurrying around trying to get to the end of the maze having finished all the tasks thrown in that become more and more so there’s less time to think and we’ve never been taught differently argh!
You think they don’t know this?
Because if we raised the level of education, the base standards of living, the sense of empathy and kindness we have for eachother, advertising would just look like this -