solsangraal , 6 hours ago

i think human psychology is too nebulous and qualitative with way too many factors to definitively “measure” how effective ads are. all they really know is (most of the time) buy ads, revenue goes up.

but there’s a reason your personal data is so coveted by advertisers. if they can parse that you’re an avid hiker from the millions of data points they collect from you (websites visited, geolocation data, other purchases, etc), then they can sell ads for $400 hiking boots specifically for you, that people who never leave their couch and order delivery from hungry howies every day would just ignore