It’s almost insulting how cheap the data is going for.
The insurance company buys your driving data for less than a dollar, then cranks your premiums potentially hundreds of dollars per year. Easy money for the insurance company, easy money for the data broker, easy money for the car company, and the little guy gets the shaft as usual.
I think the rhetoric about data gathering needs to change. The average person doesn’t really care all that much about their privacy. “The government and all the tech companies are spying on me anyway,” they think. “If I have nothing to hide, I have nothing to fear,” they tell themselves.
But if people actually understood just how much the prices they pay are driven by data warehousing, there’d be rioting in the streets.