On the whole, nobody uses Bing or takes it seriously anyways and so I guess they have to find their niche. It’s certainly not aimed at us (Lemmy/Fediverse users) who are generally more privacy conscious. If it can attract some mainstream users (e.g., Google users, people like your parents, etc) or stop some users from immediately switching their search engine to Google, then it might be a good decision for them.
Bing providing the exact same service as Google but worse clearly wasn’t working for them.