A bipartisan group of senators introduced a new bill to make it easier to authenticate and detect artificial intelligence-generated content and protect journalists and artists from having their work gobbled up by AI models without their permission.
Content owners, including broadcasters, artists, and newspapers, could sue companies they believe used their materials without permission or tampered with authentication markers.
State attorneys general and the Federal Trade Commission could also enforce the bill, which its backers say prohibits anyone from “removing, disabling, or tampering with content provenance information” outside of an exception for some security research purposes.
Senate Majority Leader Chuck Schumer (D-NY) led an effort to create an AI roadmap for the chamber, but made clear that new laws would be worked out in individual committees.
“The capacity of AI to produce stunningly accurate digital representations of performers poses a real and present threat to the economic and reputational well-being and self-determination of our members,” SAG-AFTRA national executive director and chief negotiator Duncan Crabtree-Ireland said in a statement.
“We need a fully transparent and accountable supply chain for generative Artificial Intelligence and the content it creates in order to protect everyone’s basic right to control the use of their face, voice, and persona.”
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