I have always been pro-privacy, but in a kind of lukewarm, “I wish someone would do something about this” way.
What has finally pushed me to ditch services from large corporations over the past couple of years is not really a concern for privacy, its a drive for self-sufficiency.
As basically the last stepping stone, as of a couple of weeks ago, my email, calendar and contacts are self-hosted, and it’s just… So freeing.