The problem I have always had with cable TV, and now with streaming, is the advertisements. I understand why free services inject ads into their video stream; they have to make a profit somehow. I don’t like it, and I’ll block the ads, but I understand it.
Having experience what ad-free entertainment is like, be it from Netflix years ago, renting movies online, or Youtube with Adblock, I will never pay for a service that’s going to show me ads. Either make the service free and cash in on ad revenue or sell the service for an appropriate price that you can afford not to show ads. Sticking to the old model of “pay for cable TV and watch commercials” is never going to work, be it cable or streaming. I don’t think I’m in the minority here, either; I’ve heard this sentiment from plenty of others.