Cable companies have seen the writing one the wall with Cable TV for quite awhile. They had the perfect product to pivot to with broadband. Had they offered a great product with great customer service, they’d have had the market forever especially how much consumers felt burned by telecoms abusing their market dominance with with early broadband.
Instead, cable companies doubled down on the lock-in and bundle model with deceptive pricing and horrible customer service ceding ground to wireless providers and even the same telecoms that were hated before.
Our household cut the cord on cableTV/satellite about 14 years ago, but kept cable modem service since then. Now that the local telecom has laid fiber at 500Mb/s for $49/month we dropped any relationship with the cable company. Two months before the fiber came in, cable suddenly dropped the price of our 100Mb/s service and increased the speed to $300Mb/s. At $80/month it was still better for us to ditch the cable company and go with the telecom fiber connection.