When I look at how much Nigel Farage has been platformed in the UK the press helped manufacture the consent for Brexit and the big far right swing that is coming with it. What were quite isolated social media views have become very mainstream and on the TV all the time. Society is now quite open about a lot of far right talking points. Social media is a part of the media landscape but it didn’t make the far right figures popular that was all the traditional presses doing.
Even now they cover and platform Nigel Farage about 100x as much as they do any Green candidate, and yet the Greens hold more MP and council seats. Same with the Lib Dems who are bigger than Reform and yet the press is constantly platforming Reform. Its hard to look at traditional media and see anything but a big swing to the right in the last decade and they have led every step of the way.