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Netflix mulls introducing free ad-supported tier. The circle is complete

Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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They want to squeeze out that extra bit of profit and get the users that never subscribed on there so they can boast about improved numbers.

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