This is status quo for every large corporation. Microsoft, Apple, Amazon, EVERY SOCIAL MEDIA PLATFORM, Roku… They all, ALL, push boundaries to see what they can get away with to not only sell you something, but also make you the thing they sell. Sometimes they’re bold enough to make it public what they’re doing, sometimes, it’s a leak that happens when people find out how little the company actually cares about it’s users (Apple, so many user data leaks).