Edit: seperated quote, to make more sense, bottom quote is under image
You are correct:
If you look at the article, it has the following under the image you are talking about:
A man standing next to a pool in a scene from the ‘Top Vine Ice Bucket Challenge’ compilation video on YouTube.
Vine helped the Ice Bucket Challenge — which raised money for ALS — go viral. At its peak, around 200 million people used the app which had Twitter integration. Vines Collections/Youtube