Bundling works at scale if you maximize customer pool. I don’t think ESPN cable would be affordable to most people without bundling it into cable packages; their TV is subsidized by every non sports watching household. I wish there was more transparency into the costs to determine if you are coming ahead or behind in the bundling.
But at the end of the day everyone hates paying for multiple streaming apps. To me that means people just want a bundle that magically has everything they want to watch.