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Companies Think Their Idiot Customers Will Accidentally Cancel Their Subscriptions if It's Too Easy | Trade groups told the FTC a simple "Click-to Cancel" proposal to easily quit subscriptions coul...

Trade groups told the FTC a simple “Click-to Cancel” proposal to easily quit subscriptions could actually lead customers to miss out on hot new deals.

Kinglink ,

I mean… they’re not wrong.

But it is the right way to do business.

iyaerP ,

It’s clearly a bad faith argument. The real logic is that if they make cancelling easy, frustrated people will do it. If cancelling is annoying or difficult enough, some people will give up and keep paying.

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