We already built the expensive Internet infrastructure that allows any digital media, including movies, to be delivered to your computer for virtually $0 extra cost. However, even though the infrastructure was built you are “not allowed” to access the digital media unless you pay some arbitrary price.
In your example, having a washer/fridge installed in the house is not that different from having an Internet router installed in your house. In both cases the infrastructure is readily available and costs nothing to use but you cannot access the services for artificial reasons.
I’m obviously not defending Audi as I think it’s a ridiculous concept but this is already happening at a large scale.