The best part is that this whole thing is about having the “opportunity” to purchase reddit stock at its IPO price. This user generated content farm wouldn’t dare give away equity for free to users responsible for the site having any past, present, or future value.
I’m not a finance person, but the only gambling I’d do on this company is hope that Wall Street pumps the price post-IPO so I can short it.
My understanding is that the value of each reddit user is priced roughly at $2. A Facebook user is priced at roughly $40. Their only options to maybe be profitable are more enshittification, more users, or both. Or, you know, not paying hundreds of millions of dollars to the execs of an RSS feed with voting and comments.