Up to 30% of Apple Vision Pro Returns Are Because Users Don't Get It, Analyst Says

autotldr Bot , 4 months ago

This is the best summary I could come up with:

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Tech bros were vocal with stories about why they were returning their Apple Vision Pros earlier in February.

However, Apple analyst Ming-Chi Kuo found that nearly a third of returns were because users couldn’t figure out how to set up the $3,500 newfangled technology.

“It is noteworthy that about 20–30% of users who return their products do so because they do not know how to set up Vision Pro,” said Kuo in a translated analyst note on Wednesday.

Kuo’s investigation finds that just 1% of Vision Pro owners returned their headsets, which is fairly standard, and less frequent than lengthy essays on social media would have you believe.

Apple’s products are renowned for their intuitive user interfaces, like the iPhone and Mac, but it seems the Vision Pro might be missing the mark in this respect.

Apple is expected to sell more Vision Pros this year than the company original forecasted, according to Kuo, though it still appears to be a niche market.

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