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IndyRap , 3 months ago Well dynamic pricing and surge pricing in practice are the opposite. Both raise prices. Surge pricing raises it on peak times while dynamic does it throughout the day and usually during off-peak times to subsidize on peak times. Surge pricing is vastly different than dynamic pricing. Surge pricing has not chance of working in retail when competition exists. Dynamic pricing is done in retail already and no one bats an eye at it. Tesla does dynamic pricing. Fuel stations do dynamic pricing. Energy companies do surge pricing. Uber does surge pricing. When there’s a monopoly on a market you wouldn’t do dynamic pricing. But also it’s why heavy regulation is done. Uber broke this model because they get to operate as a monopoly while gouging their customers. I’m not defending Wendy’s but as someone in pricing this is a vastly different thing and is 100 times worse than dynamic pricing.
Well dynamic pricing and surge pricing in practice are the opposite. Both raise prices.
Surge pricing raises it on peak times while dynamic does it throughout the day and usually during off-peak times to subsidize on peak times.
Surge pricing is vastly different than dynamic pricing. Surge pricing has not chance of working in retail when competition exists.
Dynamic pricing is done in retail already and no one bats an eye at it.
Tesla does dynamic pricing. Fuel stations do dynamic pricing.
Energy companies do surge pricing. Uber does surge pricing.
When there’s a monopoly on a market you wouldn’t do dynamic pricing.
But also it’s why heavy regulation is done.
Uber broke this model because they get to operate as a monopoly while gouging their customers.
I’m not defending Wendy’s but as someone in pricing this is a vastly different thing and is 100 times worse than dynamic pricing.