I understand that Google has a lot of data to shift through, and that maybe the Fediverse probably can’t do everything it does. When a user tries to search for certain things it’s like Google goes out of it’s way to hide it. I guess what I am trying to say is the Fediverse is best for finding discussion, and up to date topics, and opinions from more voices. When it comes to local stuff, I would probably use Google maps or something like that just so I can say I don’t need a search engine for that, but that’s just me when it comes to local searches.
If one server were to get too big and do ads and all that, guess what, it’s not like with Youtube for example where that’s your only option you can just switch your instance and you won’t be censored you just won’t show up on that corrupted instance. The fact that the Fediverse is decentralized and federated absolutely will prevent this from being as bad as it was with the og old internet.
The reason Facebook took over was essentially the fact that it was it’s own platform, and you couldn’t communicate with your friends from that old forum site.
When one or 5 servers get to a certain size I would assume some instance would bloc some of the largest instances, but would still be usable as other servers it could still federate with. The Fediverse designed to combat this, while the old internet, really had no plans to combat this. Sure it thought well for people it just wasn’t built to give people enough power to avoid bigger instances and still have success and activity.