Their yearly revenue has increased by $20B over the last 5 years alone, let’s not pretend YouTube is hurting for money here.
And other video platforms do exist and are successful. I think more people would consider premium, myself included if three things were different.
The price. Over $10 a month for no ads is insane. If it were $4.99 a month I probably would have it and not care. I hardly even remember that I pay for Plex pass each month. I don’t want or need YT Music, make a separate plan.
Paywalling old features like being able to watch videos with your screen off on mobile. Most videos where it’s just a person taking and there’s no on screen content worth watching is perfect for that. But they removed it as a free feature locking it behind premium. That and being able to throw the app into the background and have the playback continue. I mean come on…
Screwing over the creators. YouTube, much like Reddit, has taken the thing that made the platform what it is today, that being the content and those who generate it, for granted. The whole adpocalypse and constant demonetization of videos for stupid reasons is getting old. Things might be a bit better now? But I support most of my favorite creators off platform through Patreon or whatever so they get what they deserve and aren’t shafted by Google being full of greedy fucks.
So yeah, really it’s YouTube shooting themselves in the foot. It’d be very easy to get tons of people to sign up for premium but they’re choosing profits over people. We all know how that works out.
Google can go fuck itself. Ever since they removed the “don’t be evil” slogan they’ve been doing a great job of being shit.