Imo it should be a choice whether we are tracked for monetary gains or not, and not a necessary evil. But with most basic services/devices you are not even presented with that choice. E.g. when buying a phone.
And if you do have a choice, sometimes accessibility is restricted so much that you can’t participate in our networked society.
I think we have to find ways to provide access to the most basic services with a minimum of tracking. Anything else should still be an option of course.
How to achieve this? I don’t know. But EU regulations certainly wouldn’t hurt for now.