It’s the mindset. Standard bodies already have plenty of protocols established, with ActivityPub being the latest trend implemented in dozens of different federated apps. XMPP for real time data flow or (not yet standardized) Matrix for shared graph databases. Bluesky is another XKCD 927.
I won’t expect anything great from a social service from the start hosted on Amazon AWS, with domain bought from Google Domains, developed on Microsoft GitHub, announcing app first on Apple AppStore and not supporting basic decentralization-friendly things like IPv6.