Ads is my line in the sand. They bring in ads on my tier (HD 2 connections) and they'll be dropped in a flash.
The streaming market was good when Netflix were pretty much the main game in town and had most of the content.
I don't want to pirate. But I also don't want a huge monthly bill for multiple services with multiple interfaces to get still less content. I kept Netflix around but any shenanigans that effect me and I'm out.