A lot of it is the same we saw with the rise of Steam and the like in gaming
“People are just looking for a more convenient way to buy games and all this DRM is making it easier to pirate. Steam is awesome, but I might need to play in an airgapped environment in Iraq and steam’s offline mode is bad. So I might as well just pirate everything. Fucking Valve”
That said: Tinfoil hat and all, but I really do think the increasing rise of “Ugh, this streaming is so expensive and confusing. I should just get cable” is an astroturfing campaign. Because the two big elements of the SAG side of the strikes are streaming residuals and AI. And the advantage of cable tv is that the networks control who get the residuals. Take a look at where the cast and crew of Friends ended up, and you start to get an idea of why TBS will never stop airing reruns of that show. Same for Seinfeld and, to much lesser extents, Frasier and King of Queens and the like.
Which is why I expect the outcome will be to do hybrid models. And a lot of the current discourse is about making people think they want to have to “record” an episode of Becker rather than just choose to watch wherever they left off as a VOD.