Fair - but I would hope for a functional product supported by delivery of ads, rather than ads that exist for the purpose of ads so that there can be more ads delivered along with the ads (oh yeah, and somewhere in there, a product… which itself is little more than merely another thinly-disguised advertisement).
Google is the perfect example: it made its name bc it WORKED, then it started to be supported by ads - okay fine so far - then the ads took over and now very often, it merely passes on SEO “ads” (except crucially: remember that was supposed to be the product) rather than show actual results. Plus on top of that, it also shows the ads. The latter are fine but the former are most definitely not, especially when it pushes out real results so that like even on page 5 you can’t find what you were looking for, which might still be the very top result of DuckDuckGo hence cannot be that hard to produce. It exemplifies the process of enshittification for us all.