Didn’t read the article but I wonder how many people will now sub for a short period and cancel.
Like say you have a group of 3 and 1 person subbing indefinitely before and now there might be 3 people subbing for 2-3 months each. For a period of a year that’d be 12 months vs about 9 months.
So right now they might have increased their subs and revenue but it might change over a longer period of time? Or maybe people are just too lazy and will keep their subs. Who knows.