They just lost a huge part of their buisness revenue permanently. The FTC prohibited them from selling their most valuable type of data, and from collecting it in the future.
This action will also cause all of these other data brokers to tighten up their likely shitty practices or be next, so this is a big privacy win in several directions.
That’s an excellent fine. The FTC chair, Lina Khan, is an absolute beast. She is fighting mergers like a motherfucker and shutting shits like this down.