It might be that they’ve given up on the visuals and are now making all the changes all at once. They’re ripping off the bandaid overhauling their site and are banking that the damage will be recover in time.
With the current state of dissatisfaction from the community, now might be a good time to plow through and make all the changes that are already undesirable for the old user base.
Maybe even more of these big changes to come? More popcorn for the Fediverse I suppose.